Workshop Personalisation initiative
Ideation workshop to introduce personalisation to The Economist product.
Outcome
This low effort, high impact solution has increased newsletter sign up by 17% to 46000 sign-ups in the first 3 months since the component launch.
Workshop ideation boundaries
Guiding the participant through the workshop we had to consider the kind of data types that could be drawn upon to help with the ideation and concept creations.
Workshop Ideation
Output 30+ ideas, which were discussed and voted on by the participants.
Wireframes
Based on the wireframes of the top 5 voted concepts, discussions with stakeholders and engineers allowed us to be aligned as a team for the best options to explore. This resulted on a first increment for a quick turnaround deliver on a high impact, low effort solution.
Hi-fi and handover spec files
Once we had confirmed the categories and user tested them, I presented the high-fidelity designs to engineers and prepared the handover
spec files.
Final solution: Personalised filter
Low effort hight impact, highly voted for from the ideation workshop.
After a round of card sort testing and user testing, the concept was refined into a filter navigation.
The customer can now have a wider view of the topic content and are less overwhelmed with the choice.
The solution has increased newsletter sign ups.
