The Economist app stand alone app promotion page
Goal:
Increase app downloads by creating a landing page which provides information about the benefits of The Economist app with easy access to apple store and Google play.
Outcome:
Launched on 27th October 2023 the app promotion page has enjoyed success of just over 6500 downloads equating to approximately 20,000 clicks in its first month. This initiative has increased app download from 12% to 22% in the first quarter.
Benchmarking
Insights
Benchmarking to discover the different approaches companies are taking to promote their app.
Writing up my findings, including any recommendations which I present back to the stakeholders and teams involved.
Ideas
Wireframe variants and ideas which include my recommendations initiate further team discussions which helped me to finalise a solution.
User test
I contacted a user test based on a high fidelity prototype to learn what the the user expectations were and if surfacing the app benefits would entice them to download the app.
Prototype
Hight fidelity
Prototype hypothesis to test if our assumptions were correct and if the decisions had impact.
